A few years ago I started a marketing blog, on this same domain.
I didn't keep it up. Looking back, it failed because I was writing for other people.
Writing itself has never been the problem. I write a lot, and naturally, almost every day. I write for myself, privately.
I write for several reasons: sometimes to reflect, sometimes to express myself, and most of the time to clarify my ideas.
The only thing I'm changing now is that I'll share most of that thinking here.
Naval Ravikant wrote his famous tweetstorm for himself, to remember and revisit some ideas later. It turned out to be interesting and useful to a lot of other people. I'll write here in that spirit.
No fixed topic, no fixed length. My only commitment is to share once a week.
Enjoy.
Christian