marketing.org.mxCerro de la Silla, Monterrey · the M in marketing
A note every week on why customers come back, how we decide, and what changes when we learn with AI.
I write it between the graduate classroom, the restaurants that measure their guest experience with Kindorse, and other entrepreneurship and consulting projects. Some notes bring data; others bring questions I can't answer yet.
Every Sunday52 a year, in theory
Notes
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Starting fresh
I write almost every day, privately. Starting now, I'll share some of it here, once a week.
Series
- From the fieldSomething I saw in a restaurant, with a client or in the data, and what it means.0
- What the research saysAn academic paper in plain language, with what a manager can take from it.0
- From the classroomA question or debate from class, thought through properly.0
- Half-formed ideasSomething I'm still working out that might be useful to someone else.0
About
I teach marketing at EGADE Business School, run a doctoral seminar at UANL, and co-founded Kindorse, a customer-experience platform for restaurants in Mexico.
This blog is my public notebook: I write to think more clearly, and I share it in case an idea turns out useful or interesting to someone else.
Now and then a guest writes a note: colleagues, entrepreneurs and people running businesses I learn from.